Latin America Markets Look Promising for Reality MMA Events

MMAX Media, Inc. /quotes/comstock/11k!mmax (MMAX 0.45, 0.00, 0.00%) is poised for a significant expansion into Latin America with the recent appointment of Tommy Habeeb as Chief Executive Officer.

Habeeb has been a top Hollywood producer of syndicated television shows including "STAG: A Test of Love," "Billionaires Car Club," "Art of War" and "Cheaters." Mixed martial arts entertainment has risen in popularity in the United States, and MMAX Media, Inc., which produces "Mixed Martial Arts Xtreme," is targeting Latin America and Hispanic markets in the United States.

MMAX has been producing and promoting live mixed martial arts events in Latin America. The strategy is simple: to follow and apply the fantastically successful Ultimate Fighting Championship (UFC) formula to the Latin American international markets as well as the significant Spanish-speaking market in the U.S.

MMAX Media, Inc. has quickly become recognized as the #1 Latin-based extreme fighting organization covering all of Mexico, Central, and South America. The MMAX Media, Inc. organization has won several MMA awards and maintains 20 world championship belts covering both male and female Muay Thai & MMA fighting weight divisions. MMAX Media, Inc. also holds national MMA event attendance records for two consecutive events in Mexico City.

Habeeb will oversee live event fights and the television production for both United States Spanish audiences as well as Latin American markets, including Mexico, Central and South America, and the Caribbean.

"This is an exciting time for the mixed martial arts and extreme fighting entertainment industry," commented Habeeb. "Reality television is exploring new heights, and MMAX Media understands the sport and will go the distance to bring creative energy to both live and televised fights. We know there is tremendous interest in Latin America and look forward to becoming the leader in that growing market."

About MMAX Media, Inc.

MMAX Media, Inc., "Mixed Martial Arts Xtreme" is a Nevada Corporation traded on the OTCBB under the symbol MMAX with its headquarters in Dallas, Texas. MMAX produces and distributes television shows for network television, foreign and domestic syndication, as well as pay-per-view, DVD, Internet, and mobile broadcasting. The company also produces International live events for broadcast. The Company has three television shows, one of which is currently airing on television: MMAX Fights The Series; MMAX Fights Live and MMAX Reality.

Forward-Looking Statements

The statements in this press release that relate to the Company's future expectations are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. We assume no obligation to publicly update or revise any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release, even if new information becomes available in the future. Additional information on risks and other factors that may affect the business and financial results of MMAX Media, Inc. can be found in the filings of MMAX Media, Inc. with the U.S. Securities and Exchange Commission.